Customer loyalty through sustainable digital business models
Subscription Business refers to a form of new digital business model that empowers enterprises to take full advantage of industry 4.0 capabilities. Its main focusis on a new type of relationship between company and customer. Companies are no longer connected to customers only because of individual sales or services ensuring production quality, instead, there is a long-term alliance. With subscription models, the focus is on continuous production optimisation, increasing output quantities and continuous innovation. Companies are committed to continuously increasing customer benefit. By doing so, the interests of the company and the customer are aligned. This new business model enables companies to achieve revolutionary competitive advantages, which are becoming increasingly important in view of current competitive conditions and increasing customer requirements.