How to really reach your customers!
Do you know what your customers really want? Which services and products bring actual added value to potential buyers, letting them chose you instead of the competition?
The consortium benchmarking “Customer Insights” addresses these questions. Today, information on how customers rate specific services or products can be collected in many different ways: Places like social media platforms provide a large amount of direct or indirect feedback and proactively collected feedback , e.g. via customer mailings, makes it possible to get to know more and more about customers’ opinions. The collected data can be prepared and evaluated by a variety of analysis methods – but many companies lack experience when it comes to deciding which data really contains valuable information and how to deal with it. In addition, the implementation of the information received into the actual production and service process often presents companies with major challenges.
