“Develop a digital business model for industrial customers based on the metering of energy and material flows!” That was the task with which Currenta GmbH & Co. OHG approached the students at RWTH Aachen University. A challenge that the students…
How is digitization changing the approach to the customer? What exactly does the customer want in industrial business? How do you design a benefit-based price so that it is optimal for both customers and suppliers? What impact does this have on sales for digital products?
Questions that numerous B2B companies are currently facing and to which we will provide answers at our Sales Summit on 21.09.2021.
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The six-day training enables you to gain the necessary know-how to fill the position of Digital Business Developer. The course uses lectures and workshops as well as case studies to impart the necessary technical and methodological knowledge to critically scrutinize the established core business of a company and the associated processes, to uncover weaknesses and to realize potentials.
In the meantime, the approach outlined above has been extensively tested and further developed. With its 77 methods and recommendations for action, it contains a detailed catalogue of measures to advance the distribution of digital products in a targeted manner. With the help of these methods and measures,
“With this cooperation, we are specifically expanding our sustained commitment in the field of digital risk prevention and now have even more opportunities to test the application in real operational practice together with our customers and partners from the insurance industry,” says Hendrik F. Löffler, managing partner of Funk. “This is unprecedented among industrial insurance brokers in Germany.”
However, this is not the first industry to face this issue. Other industries have also faced the challenge of digitization and have long since recognized the opportunities and successfully integrated them into production and service processes.
Among other things, they spotlighted how data from networked machines is used to understand customer product usage. The consortium also learned about
This competition enables companies to have relevant business cases worked on by students from RWTH Aachen University, and thus from a completely different perspective.