Sales Summit: How to sell Smart Products
A successful digital business is no coincidence, it relies on a strong distribution and sale concept as a central success factor. The sale of digital products differs fundamentally from product and service distribution due to new characteristics. Accordingly, a procedure tailored to digital products must be implemented for success.
In our consortial project “Sale of Smart Services”, we have developed a structured approach for the successful market launch and scaling of digital products, together with 23 companies from different industry branches. The result: 78 solution elements, organised by topic in 8 different subjects and structured in 4 phases which need to be followed to achieve successful market introduction and sales of a new digital product.
If you are also facing the challenge of wanting to introduce a new smart Service to the market and sell it successfully, do not miss out on this opportunity!
When: 22.09.2020, 9:00am
Where: Smart Logistics Cluster, Campus Boulevard 55, 52074 Aachen
- 10:00 Come Together
- 10:15 Welcome
- 10:30 Keynote speech: Distribution of digital products
- 11:00 Industry Keynote
- 11:30 Industry Keynote
- 12:00 Lunch / Networking
- 13:00 Breakout sessions
- 14:30 Results presentation
- 14:45 Coffee and cake / Networking
- 15:15 Final presentation: Challenges in the distribution of digital products
- 16:00 Networking