What makes the customer tick and how do I use this knowledge for benefit-based pricing?
How does digitalization change the approach to the customer? What exactly does the customer want in industrial business? How do you design a benefit-based price so that it is optimal for both customers and suppliers? What impact does this have on sales for digital products?
Questions that numerous B2B companies are currently facing and to which we will provide answers at our Sales Summit on 21.09.2021.
Because in our cross-industry innovation projects, we have recognized that the decisive knowledge advantage in the development and monetization of a customer-oriented digital service offering is held by companies that know what their customers think, what they want, and how they derive profitable insights (customer insights) from the digital service offering. These customer insights provide a crucial basis for the benefit-based pricing of digital products.
Learn in our Sales Summit among other things:
Which methods and successful practices provide relevant information about the customer.
How recommendations for action are derived from the knowledge gained and fed back into the organization, product and service development or other relevant business areas.
How the customer benefit can be quantified?
How a service can be priced in a benefit-oriented way?
How the customer can be convinced of this price by the sales department?
If you too are facing these challenges in selling digital products, don’t miss this Summit!
Agenda for the 21.09.2021
10:00 Welcome and keynote speech
10:30 a.m. Keynote: Customer Insights what makes the customer tick
11:00 a.m. Best Practices
11:30 a.m. Q&A
11:45 Networking & Business Lunch
13:00 Keynote: Benefit-based pricing of digital products
13:30 Best Practices
14:15 Outlook and Closing