A successful digital business is no coincidence, it relies on a strong distribution and sale concept as a central success factor. The sale of digital products differs fundamentally from product and service distribution due to new characteristics. Accordingly, a procedure tailored to digital products must be implemented for success.
In our consortial project “Sale of Smart Services”, we have developed a structured approach for the successful market launch and scaling of digital products, together with 23 companies from different industry branches. The result: 78 solution elements, organised by topic in 8 different subjects and structured in 4 phases which need to be followed to achieve successful market introduction and sales of a new digital product.
If you are also facing the challenge of wanting to introduce a new smart Service to the market and sell it successfully, do not miss out on this opportunity!
09:00 Welcome & Keynote speech: Distribution of digital products
09:45 Industry Keynote
10:15 Industry Keynote
10:45 Workshop: Your DIY Playbook in 60 minutes
12:15 End of event