RWTH-certified course “Smart Service Manager”

An investment in knowledge has the best interest rates.” – Benjamin Franklin (1706 -1790)



In the age of digitisation, a great amount of potential arises due to the possibility of digital business models. The certified course “Smart Service Manager” is designed with a focus on companies from the manufacturing industry and teaches the necessary tools you need to develop and manage data-based services.

Why you should sign up for the “Smart Service Manager” course

Many companies find it difficult to adapt their strategy and their company culture to the disruptive changes that are taking place in the course of digitisation. The question what needs to be done in order to stay competitive and which digital changes should be carried out is often very difficult to answer – if there is an answer at all. Often, decisions regarding digitisation activities only lead to more insecurities:

  • How can we create new business models by using data?
  • What could data-based services in our business look like and how can we develop and introduce them to the market?
  • How do we need to position and organise ourselves?
  • Whardo modern data-analysis approaches using machine learning and artifical intelligence look like and how can they be implemented successfully?

The Center Smart Services helps you to answer these questions as adequatley as possible. During the six-day further education course, you will learn all about the potentials of digitisation. YOu will also learn how to develop smart service business models quickly and efficiently based on our unique smart service engineering cycle – not only in theory, but also in practice!

Course content

    • Digitisation strategy
    • Data-based business models
    • Data science
    • Data quality
    • Data safety & Cyber security
    • Machine Learning/AI
    • Smart Service Sale
    • Digital Leadership
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Course dates 2019

Spring 2019:

Module I 15.05.2019 – 17.05.2019
Module II 27.05.2019 – 29.05.2019

Winter 2019:

Module I 13.11.2019 – 15.11.2019
Module II 25.11.2019 – 27.11.2019

Course dates 2020

Spring 2020:

Module I 22.04.2020 – 24.04.2020
Module II 06.05.2020 – 08.05.2020

Winter 2020:

Module I 04.11.2020 – 06.11.2020
Module II 18.11.2020 – 20.11.2020

What is a RWTH-certified course?

Courses certified by the RWTH Aachen University such as the “Smart Service Manager” are further education courses that are part of a certified education program of the RWTH Aachen University. The courses include two modules over the course of three days each as well as one self-responsible learning phase, during which the participants work on a case alone. The course consists of speeches and presentations given by experts from various industry and research sectors. They highlight current trends and developments in the management of data-based services. The portfolio also includes interesting use-cases as well as practical exercises.

Course structure

Participants of the RWTH-certified course “Smart Service Manager” will be taught key skills that are required for the successful development and management of data-based services. The course lasts six days in total (2×3 days), the target group consists of CEOs and managers. Between the two parts of the course, participants will be asked to work on business cases alone in a self-study phase.