RWTH-certified course “Digital Product Manager” Further Education

Develop and establish digital products

In the development of digital products, it is important to identify the right tools and processes in order to make strategically wise use of the required resources and design an up-to-date approach for digital product management and digital product development.

Learn how to identify the success of digital products and services in the marketplace and learn how to design the development process – from brainstorming with the help of Design Thinking, the tracking and analysis of customer needs to product and technology development with Rapid Prototyping and, last but not least, the successful market launch. Benefit from deep insights into the practice around the topic “Digital Product Management” by speakers of the companies DMG Mori AG, the Funk Group, Neumann Schmeer und Partner and Westphalia Data Lab.

The “Digital Product Manager” course is an advanced further education for specialists and managers, whose main areas of responsibility are the topics of digitalization strategy, product development and market launch of digital products.

Smart Service Manager in einer Produktionshalle

Fotolia

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Course dates

  • Spring 2023 (in German)
    Module I 19.04.2023 – 21.04.2023
    Module II 10.05.2023 – 12.05.2023
  • Winter 2023 (in English)
    Module I 06.11.2023 – 08.11.2023
    Module II 22.11.2023 – 24.11.2023

The training program focuses on the following topics

Day 1

  • Analysis of potentials of data-based services
  • Digital strategy
  • Business models for digital products
Day 2

  • Case Study: Business models for digital products
  • Overcoming security challenges with digital products
  • Digital products in the risk check
  • Digital Leadership
Day 3

  • The right of data
  • AI Workshop
Day 4

  • Methodologies for the development of digital products based on practical examples
  • Smart Prototyping
  • Successful realization of digital products
Day 5

  • Skills for monetizing digital products
  • Development of an integrated service portfolio
  • Pricing of digital products
  • Launching and selling digital products
Day 6

  • Certificate Exam
  • Practice DFA Lab

Industry key notes

Neumann Schmeer und Partner
DMG MORI
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    The regular course fee is 4,200 € plus VAT. Enrolled members of the Center Smart Services on RWTH Aachen Campus pay a reduced fee of 2,940 € plus VAT. Our early bird discount (valid until 6 weeks before start) reduces the participation fee to 3,360 € plus VAT.


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    We are also happy to offer you this course as an in-house program tailored to your company’s individual needs.

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    Contact

    Lea Wietschorke
    Project Manager for Further Education
    +49 241 47705 615

    Do not hesitate to get in touch!

    Lea Wietschorke