“Smart Service Manager” turns into “Digital Product Manager”
From autumn 2020, our RWTH Aachen University certificate course “Smart Service Manager” will be known as “Digital Product Manager”. However, this is the only change to our format. The content, which includes the creation of a digital product from the very beginning up to its market launch, as well as the speakers from USU Software, ComConsult, Neumann Schmeer und Partner, DMG Mori, INFORM, PTC, FIR at RWTH Aachen University and the Center Smart Services will remain the same.
Develop and establish digital products
In the development of digital products, it is important to identify the right tools and processes in order to make strategically wise use of the required resources and design an up-to-date approach for digital product management and digital product development.
Learn how to identify the success of digital products and services in the marketplace and learn how to design the development process – from brainstorming with the help of Design Thinking, the tracking and analysis of customer needs to product and technology development with Rapid Prototyping and, last but not least, the successful market launch. Keynote speakers from USU Software AG, DMG Mori, Inform Software AG and ComConsult will give you the opportunity to benefit from in-depth insights on the topic of “X-as-a-Service”.
The “Digital Product Manager” course is an advanced further education for specialists and managers, whose main areas of responsibility are the topics of digitalization strategy, product development and market launch of digital products.
The course focuses on the following topics:
- Digitalization strategy
- Digital Leadership
- Potential of data-based services
- How to turn data into a business model
- Development of an integrated digital portfolio
- Introduction to market and smart service sales
- IoT plattforms
- Rapid-CPS Prototyping
- Machine Learning/AI