News

AR im Serviceeinsatz im Fabrikumfeld
16. November 2020

Using AR in Service

AR enables the documentation of maintenance operations and troubleshooting, and thus a successive accumulation of work instructions, which are supplemented by multimedia content, and


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indirekter Vertrieb
28. September 2020

Indirect distribution of digital products

Digital products present new challenges to the previously established structures of manufacturer, dealer and service partner as well as customer. Digital products offer customers direct added value and provide manufacturers with the opportunity to gain insights into the usage phase of their products. At the same time, dealers have little interest in selling digital products due to the high distribution costs of digital products and the small sales volume compared to machines.


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Studienergebnisse liefern 16 Prinzipien für ein erfolgreiches Customer Insights Management
14. September 2020

Turning customer Data into valuable insights

Customer Insights, the knowledge of the customer’s needs, is the key to a comprehensive 360° customer understanding and a fundamental element on the way to more customer centricity.


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We asked Johannes Nießen | P3 | Partner
7. September 2020

We asked Johannes Nießen | P3 | Partner

We were looking for a partner who, like us, not only talks about the challenges of digitalization, but also knows these challenges from application and generates individual solutions based on his knowledge.


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Intelligente Produkte bieten ihrem Anbieter, als auch dessen Kunden signifikante Vorteile.
19. August 2020

Smart Products

The aim of the new consortium benchmark is to identify exciting approaches to implementing smart products and to take a look behind the scenes of learning from usage data. The focus is on the cross-company exchange of smart products through the consortium benchmark


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Frank Lagemann | GreenGate AG im Interview
6. August 2020

We asked Frank Lagemann | GreenGate AG | CEO

We are primarily interested in being directly involved in new ideas, developments and trends. Be it in project-accompanying committees, as participants in events, as networkers in the respective communities or as active players in application-oriented research.


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